task
awareness campaign that diseases of jerking and spine by bad and old mattresses are caused.
Sender: The Federal Ministry of Health.
problem:
Hardly a man knows, the risks posed by old or incorrect mattresses. After all, we are 6:59 hours per day on our mattress, which is 1 / 3 of our lives!
the perfect Rückenlage
Since it is not surprising if one gets by wrong lying posture which can lead to Rückenschmerzen. Therefore, Andi decided to Darfur, his campaign to the idea:
What every night in Germany TORTURE happened is build.
print ads:
At the first sight you can "torture" situations, whether in an interrogation interview where the tortured interrogated for hours with bright lights, a screaming torture victims, making reference to the deficiency or tortured, after in his cell the torture is. At second glance, one recognizes, however, that the protagonists are not located in a torture chamber, but in their bedrooms. (Night table, lamp or bed frame). Andi, it was important that the viewer is led astray, and solves only briefly, by a "bed-disturber," so that it is a campaign by the Federal Ministry of Health and it is not really about torture victims.
Film:
In his film, the protagonists Andi shows the print ads, as they suffer. Again, one gets the impression of torture, but is corrected by zoom out the scene, because one recognizes that the "torture victim" is in his bed.
The film refers to the site.
Internet:
The page resolves immediately that this is a campaign by the Federal Ministry. And the visitors immediately forwarded to the website of the Ministry, where you are about Rückenkrankheiten, mattresses can learn more.
For its further way we wish Andy every success and
much fun working at Ogilvy! Submitted by
Annette.
